What is RSS?

RSS stands for Really Simple Syndication. It is a lightweight XML format designed for sharing headlines and other Web content. Think of it as a distributable "What's New" for your site.

RSS defines an XML grammar (a set of HTML-like tags) for sharing news. Each RSS text file contains both static information about your site, plus dynamic information about your new stories, all surrounded by matching start and end tags.Each story is defined by an <item> tag, which contains a headline TITLE, URL, and DESCRIPTION.

What’s good does RSS do?

RSS helps to streamlines communication between publishers and readers. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest.

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user's choices, removing any burden that is placed on publishers of email newsletters.

Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

Some of the information that utilized RSS feeds includes Blogs, Articles, Forums, Schedules, Discounts/ Promotions, News, and some industry specific feeds such as reviews.